Support Network for Indigenous Women and Women of Colour
Timeline
May 2026 - Present
ROLE
Graphic Designer
Website Designer
Team
1 Designer
2 Managers
SKills
Graphic Designer
Marketing Team
TOOLS
Figma, Figjam,
Google Docs
Overview
Designing for a Non-for-Profit
SNIWWOC is a Canadian nonprofit supporting Indigenous women, women of colour, Two-Spirit, and non-binary communities through reproductive justice, education, and healthcare resources.
As the team's sole designer, I redesigned their website while creating weekly social media content that aligned with their existing brand.
Problem
An Outdated Website Limited Access to Community Resources
While designing weekly social media content, I recognized an opportunity to improve the website experience. Through a redesign, I aimed to make information easier to navigate while staying true to SNIWWOC's mission and existing brand.
Opportunity Areas…
To bring this vision to life, I focused on creating a brand identity that would make the community recognizable, welcoming, and memorable.
Help users find programs, services, and resources more quickly.
Create a clear information hierarchy that makes content easier to scan and understand.
Design a welcoming digital experience that better represents SNIWWOC's values and community.
Process
01 · Understanding the Experience
I audited the existing website to identify usability issues and uncover opportunities for improvement.
02 · Learning from Others
I researched (nonprofit) websites to understand effective layouts, navigation patterns, and accessibility best practices.
03 · Exploring Solutions
Using my findings, I sketched and iterated on layouts that improved content hierarchy while staying true to SNIWWOC's brand.
04 · Refining the Design
After gathering feedback, I refined the final interface to create a clearer, more welcoming experience.
Solution
A Website Built for Community
A website that made information easier to find while staying true to SNIWWOC's existing brand. Through ongoing collaboration and feedback with my managers, each iteration was refined to better support the organization's goals and community.
Social media
Information design
Reflection: Designing for a non-for-profit
Advocate for Better UX
Communicate Clearly
Working with a remote, non-design team strengthened my ability to explain design
decisions in an accessible way.
Design with Purpose
Good nonprofit design prioritizes access over aesthetics.