BerryJam.
Timeline
Nov 2025
ROLE
Graphic Designer
TOOLS
Figma, Illustrator, Photoshop
Overview
Crafted with Care
Berryjam is a sparkling beverage brand rooted in intentional craft and real ingredients. Its visual identity reflects this through bold, inviting colours and a playful yet thoughtful aesthetic—creating a brand that feels warm, trustworthy, and joyfully human.
Process
Balancing Playfulness and Simplicity
The design explores bold colour palettes and organic forms inspired by natural ingredients, paired with clean typography for clarity and shelf presence. Each element was refined to create a cohesive, approachable system that feels both vibrant and intentional.
Solution
A cohesive, scalable design system.
A unified design kit with refined pixel components, a flexible gradient system, modern UI elements, and consistent typography—built for clarity and scalability across platforms.
Reflection
Designing with Intention
This project highlights how simple, thoughtful design choices can communicate care, personality, and authenticity—turning packaging into a meaningful brand experience.